I know this doesn’t have anything to do with advertising, but I just saw that they’ve released the trailer for the new James Bond film which will be released in the US on November 7th. For those of you that don’t know me personally, let me explain by saying that I am a hardcore 007 fan. I even used to have the laser disk release of Diamonds are Forever because it featured the alternate audio/music track (which can now be found on recent releases of the box-set and/or on fan releases).
This should be a good one, I think Daniel Craig was a good choice to play a young James Bond, meanwhile I thought Pierce Brosnan was a horrible choice to play the role at any age.
You can visit their site to view some behind the scenes clips from the upcoming release or enter their sweepstakes.
Here’s a new spot by Energy BBDO (Chicago) for chewing gum brand Orbit. On par with the rest of the campaign, we’re shown a somewhat strange scenario ending with the Orbit’s spokeswoman giving us one of her regular question:answer dialogues about the brand. In this case it’s promoting the notion that chewing Orbit gum will strengthen your teeth, as seen by the psychotic woman seeking revenge against her husband by using her teeth to help her destroy his cherished belongings (golf clubs, sports car, etc..).
Another weird commercial for Orbit. I will say this though, whoever is doing the casting for these commercials over at Energy BBDO should get a high-five for convincing the client to stick with Vanessa Branch as their spokeswoman. I’m pretty sure her sultry appearance in each spot coupled with her British accent has played a role in getting the client to sign-off on a few of these pieces. An example of this would be one from earlier this year which featured Janice Dickinson. Come on guys, Janice Dickinson? Really?
Anyhow, I randomly came across a website that claims it manages all the booking for Vanessa’s appearances which means that now you too can book Vanessa Branch to come speak at your agency, graduation, birthday party, or even Bat Mitzvah! The website states that Vanessa specializes in “Acting, Hosting, Personal Appearances, Speaking Engagements and Voice-overs.” Hmm… I wonder what she was specializing in when she was on the cover of Stuff Magazine:
“Smashing!”
Pam Fraser (Writer) and Ryan Dickey (Art Director) were responsible for this spot with Pam Pietrowski as their agency Executive Producer (Brigette Whisnant was the SVP, Director of Film & Digital Production). On the non-agency side - Tim Godsall directed this piece for Biscuit Filmworks with Rick Jarjoura as the producer (Not forgetting Holly Vega as the Executive Producer with Shawn Lacy acting as the S.E.P). Marcelo Durst was the director of photography and Avi Oron from Bikini Edit (bonus points for the cool company name) did the post-production work.
This is a re-post of something I caught over on the adfreak blog, apparently the NY office of Avenue A/Razorfish has recently implemented a new method aimed at getting their employees to start submitting their timesheets in a more “timely” fashion: They’re showing “offenders photos” with a message indicating what crime that employee has comitted.
In the example above, the text reads:
“I haven’t done my timesheets in 3 weeks.”
The adfreak posts then goes on to say that according to an agency rep, this new tactic of public display is paying off with an increase in diligence for timesheet submissions. Hmm… I wonder if they bothered to check and see just how many current employees have also showed a newly-found diligence in updating their resumes/portfolios? Do they realize these “offenders” are their employees? I wonder how long it’ll take until one of their programmers switches the photos/messages out with explicit photos of top-level agency execs (perhaps from last years’ company Xmas Party)? Or better yet, how long until someone realizes that this might give off the wrong impression to their clients about the agency’s ability to manage their own employees.
I can’t imagine this tactic being something that would look appealing to anyone seeking employment there, that is… unless you happen to be looking for a job in accounting, in which case you’d probably love the thought of being able to ridicule those bastard creatives who think they’re just so cool in their black tshirts and hipster hair-do’s… “accountants are all nerds” my ass! You’ll show them who has the real ultimate power!
This morning WPP announced that the new agency they have been trying to build as part of their agreement with Dell, originally called Project Da Vinci, now has an official title………..
“As a next generation agency with a diverse mix of marketing services and talent – all uniquely orchestrated to drive value for Dell and future clients – we believe Enfatico effectively captures what makes us distinct,” commented agency CEO Torrence Boone.
Well Mr. Boone, you’ve got one thing right… that name definitely makes you “distinct.” Way to come up with a name that sounds even worse than the original Project Da Vinci idea. It just reaks of a group of creatives that either gave up on the choosing a name and let the stoned intern have a shot at it, or you guys take yourselves waaaaaay too seriously.
